04 January 2019 | News
“2019 could be the year when demand for non-GMO products reaches a tipping point”
An Israeli company, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products.
Lycored’s proprietary blend for supplements, Lycomato® has become the first tomato extract to carry the Non-GMO (non - genetically modified organisms) Project Verified seal.
The seal gives consumers assurance that a product has completed comprehensive third-party verification for compliance with the Non-GMO Project Standard.
Lycomato is Lycored’s first proprietary blend and remains one of its best-selling products. Certified in the US and EU, it offers a synergistic combination of carotenoids, tocopherols, and phytosterols, sourced from non-GMO tomatoes.
Zev Ziegler, Head of Head of Global Brand & Marketing (Health) at Lycored, said: “Letting nature provide a path towards wellness has always been a core pillar of our company. In that light, we’re proud to announce that Lycomato® has become the first Non-GMO Project verified tomato extract on the market.”
Consumer demand for non-GMO products is rising sharply. The number of people who say they avoid GMOs has reportedly tripled over the past 11 years and currently stands at 46%*. Non-GMO Project Verified is the fastest growing label in the natural products industry, representing over $26 billion in annual sales and more than 50,000 verified products for over 3,000 brands.**
Zev Ziegler added: “2019 could be the year when demand for non-GMO products reaches a tipping point. We’re delighted that Lycomato will carry the Non-GMO Project Verified seal ― it’s another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”