Wednesday, 24 April 2019

Gin Brand 'GINSTR' to beat Asian market

07 February 2019 | News

Just last year, GINSTR was awarded the IWSC Gin & Tonic Trophy as the 'World's Best Gin for Gin & Tonic' in London, coming ahead of more than 600 brands from over 90 countries

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GINSTR - Stuttgart Dry Gin has become one of the best known gin brands in Germany within just two years. This Stuttgart gin is now also available in Asia, where it has become a feature in both wholesale and retail.

GINSTR founders Alexander Franke (34) and Markus Escher (27) were invited to Hong Kong for the Chinese New Year celebrations to officially hand over the first bottle to Ritz Carlton Bar Manager Oscar Mena. The basis for the partnership with the luxury hotel chain and the invitation to Hong Kong was formed by the recent double gold medal win at the China Wine & Spirits Awards (CWSA), the largest competition of its kind in Asia.

Just last year, GINSTR was awarded the IWSC Gin & Tonic Trophy as the 'World's Best Gin for Gin & Tonic' in London, coming ahead of more than 600 brands from over 90 countries. The brand, which resulted from a hobby, is still manufactured in small batches at the in-house brewery and numbered by hand. Each bottling round produces only 711 bottles.

GINSTR is now sold across Hong Kong and mainland China, as well as in Macau, Vietnam, Singapore and Korea. These will be joined over the next two months by Thailand and Taiwan.

 

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