A craveable, bite-sized innovation delivering protein, fibre, and fueling energy — now available nationwide
RXBAR, a brand known for its transparency and No B.S. promise, believes that simple and nutritious food should also taste great. That belief inspired the brand's latest innovation: RXBAR Protein Energy Bites — a delicious, multi-layer snacking option that takes RXBAR beyond the bar and into an entirely new format.
While "bites" currently account for just 1 per cent of the protein and wellness snack category, consumers are increasingly seeking smaller, texture-rich snacks made with simple, nutrient-dense ingredients that provide real energy without added sugar or fillers. RXBAR Protein Energy Bites were created to meet that demand, delivering 8–10 grams of protein per serving and a good source of fibre — an important nutrient most Americans fall short on — to help power busy lifestyles with fueling energy.
Each RXBAR Protein Energy Bite features a chewy outer layer and creamy peanut butter filling, offering a satisfying, multi-textural experience that's as delicious as it is functional. They are made with just a handful of recognisable ingredients, including peanut butter, egg whites, dates, and apples, and are available in two delectable flavours:
Dark Chocolate Peanut Butter – A rich, chocolatey shell with roasted peanuts and a smooth peanut butter centre.
Strawberry Peanut Butter – A chewy, fruit-forward bite with bright strawberry notes and smooth peanut butter.
"RXBAR Protein Energy Bites are a natural next step for the brand," said Eileen Flaherty-Yao, Senior Director, Brand Marketing at Kellanova. "People want convenient, bite-sized snacks made with simple ingredients and great flavour, and this innovation delivers exactly that. By pairing protein with a good source of fibre in a novel format, we're offering an easy way to stay energised no matter what the day looks like, and a whole new way to enjoy RXBAR."
